FIELD NOTES FOR LOCAL SERVICE GROWTH
Clear thinking for better paid media.
Practical notes on Google Ads, Facebook Ads, lead quality, and the decisions that make marketing dollars work harder.
LATEST INSIGHTS
Google Ads
The Google Ads Audit: What Local Businesses Should Check First
A practical review of search terms, conversion tracking, campaign structure, and the budget leaks that hide in plain sight.
Lead Quality
Why Better Leads Start Before the Click
The landing-page decisions that separate a busy campaign from a reliable local-service lead engine.
Facebook Ads
When Facebook Ads Help a Local Service Business Grow
How to use Facebook and Instagram to build demand, retarget interested prospects, and support the calls Google cannot capture.
Strategy
The Simple Math Behind an Accountable Ad Budget
A straightforward way to connect cost per lead, close rate, and actual revenue before increasing spend.